adCore

Monthly Activity Report
Demo Client A
Month Jul, 2007

Monthly Activity Summary

Search Engine	Campaign	Clicks	Impr.	CTR	Avg. CPC	Avg. Pos.	Conv. Rate	Conv.	Cost/Conv.	Trans.	Value/Cost	Cost	Total Value
Total		334,734	22,084,155	1.52%	$0.29	4.17	1.82%	6,099	$15.89	9,822	10.13%	$96,934.29	$9,822.00
	Demo AdWords™ E-Commerce Campaign	125,988	7,939,980	1.59%	$0.32	3.98	2.28%	2,868	$13.97	4,584	11.44%	$40,066.68	$4,584.00
	Demo AdWords™ Travel Campaign	60,936	4,367,568	1.40%	$0.23	4.49	0.95%	576	$24.83	960	6.71%	$14,302.72	$960.00
	AdWords™ Total	186,924	12,307,548	1.52%	$0.29	4.16	1.84%	3,444	$15.79	5,544	10.20%	$54,369.40	$5,544.00
	Demo YSM™ E-Commerce Campaign	62,994	3,969,990	1.59%	$0.32	3.98	2.28%	1,434	$13.97	2,292	11.44%	$20,033.34	$2,292.00
	Demo YSM™ Travel Campaign	38,085	2,729,730	1.40%	$0.23	4.49	0.95%	360	$24.83	600	6.71%	$8,939.20	$600.00
	YSM™ Total	101,079	6,699,720	1.51%	$0.29	4.18	1.77%	1,794	$16.15	2,892	9.98%	$28,972.54	$2,892.00
	Demo adCenter™ E-Commerce Campaign	31,497	1,984,995	1.59%	$0.32	3.98	2.28%	717	$13.97	1,146	11.44%	$10,016.67	$1,146.00
	Demo adCenter™ Travel Campaign	15,234	1,091,892	1.40%	$0.23	4.49	0.95%	144	$24.83	240	6.71%	$3,575.68	$240.00
	adCenter™ Total	46,731	3,076,887	1.52%	$0.29	4.16	1.84%	861	$15.79	1,386	10.20%	$13,592.35	$1,386.00

Agreements Statuses

Demo Agreement A #1 - Status:

Used 66 %

Left 34 %

2007/01/01

2007/08/29

2007/12/31

Demo Agreement A #1 - Activity Summary From Start:

Search Engine	Campaign	Clicks	Impr.	CTR	Avg. CPC	Conv.	Cost
Total		1,881,306	116,972,766	1.61%	$0.29	36,759	$549,789.66
	Demo AdWords™ E-Commerce Campaign	715,932	47,739,612	1.50%	$0.31	15,588	$220,645.32
	Demo AdWords™ Travel Campaign	335,160	17,828,504	1.88%	$0.26	5,056	$87,285.52
	AdWords™ Total	1,051,092	65,568,116	1.60%	$0.29	20,644	$307,930.84
	Demo YSM™ E-Commerce Campaign	357,966	23,869,806	1.50%	$0.31	7,794	$110,322.66
	Demo YSM™ Travel Campaign	209,475	11,142,815	1.88%	$0.26	3,160	$54,553.45
	YSM™ Total	567,441	35,012,621	1.62%	$0.29	10,954	$164,876.11
	Demo adCenter™ E-Commerce Campaign	178,983	11,934,903	1.50%	$0.31	3,897	$55,161.33
	Demo adCenter™ Travel Campaign	83,790	4,457,126	1.88%	$0.26	1,264	$21,821.38
	adCenter™ Total	262,773	16,392,029	1.60%	$0.29	5,161	$76,982.71

Monthly Benchmark Report

Search Engine	Campaign	Date Range	Clicks	Impr.	CTR	Avg. CPC	Conv. Rate	Conv.	Cost/Conv.	Cost
	All	1 Jun, 2007 to 30 Jun, 2007	134,144	7,537,180	1.78%	$0.34	2.09%	2,804	$16.12	$45,205.36
	All	1 Jul, 2007 to 31 Jul, 2007	186,924	12,307,548	1.52%	$0.29	1.84%	3,444	$15.79	$54,369.40
	AdWords™ Delta		39.35%	63.29%	-14.66%	-13.69%	-11.87%	22.82%	-2.08%	20.27%
	All	1 Jun, 2007 to 30 Jun, 2007	74,858	4,138,759	1.81%	$0.33	2.02%	1,511	$16.58	$25,045.03
	All	1 Jul, 2007 to 31 Jul, 2007	101,079	6,699,720	1.51%	$0.29	1.78%	1,794	$16.15	$28,972.54
	YSM™ Delta		35.03%	61.88%	-16.58%	-14.33%	-12.04%	18.73%	-2.57%	15.68%
	All	1 Jun, 2007 to 30 Jun, 2007	33,536	1,884,295	1.78%	$0.34	2.09%	701	$16.12	$11,301.34
	All	1 Jul, 2007 to 31 Jul, 2007	46,731	3,076,887	1.52%	$0.29	1.84%	861	$15.79	$13,592.35
	adCenter™ Delta		39.35%	63.29%	-14.66%	-13.69%	-11.87%	22.82%	-2.08%	20.27%

Monthly Clicks Graph

Monthly Conversions Graph


++ This report was sent to you from a notification-only email address that does not accept incoming email. Please do not reply to this email. * Statistics reports are not real-time, the statistics data is imported hourly to adCore™ from the different advertising channels via API. Conversion statistics have more than 24 hours delay. * Statistics shown are compiled for each client's time zone as it is set on the client's advertising channel account.